The fitness industry is shifting from surviving the COVID-19 crisis to looking for ways to thrive in the next normal, building consumer relationships that last and grow. The answer appears to be something in between. As vaccines roll out globally, the question is what will happen to the fitness consumer-if their use of at-home solutions and equipment will keep them away from the gym or if they will rush back. Prior to the pandemic, the same consumer may have complemented their health club membership with a smartwatch, a social-fitness app, an at-home workout solution, and occasional boutique studio sessions with friends. now seek to serve this need in increasingly diverse ways. The growing number of fitness choices-exact counts are difficult to find, but fitness-tech apps raised a record-breaking $2 billion from investors in 2020 2įitness Tech Report 2020, SportsTechX,. Indeed, 40 percent of the general population surveyed now consider wellness a top priority in daily life. The COVID-19 pandemic, which forced large swaths of the global population to isolate with members of their households (and their devices), has spurred the shift toward personalized at-home workouts and made overall wellness even more salient.
0 kommentar(er)
